New Britain City Journal

New Britain's Weekly Online Newspaper


Personal Touch Car Wash Open on Burritt St.


With 10 locations throughout Connecticut, Rhode Island and Massachusetts, Personal Touch Car Wash held a ribbon cutting last Friday for its newest location at 44 Burritt St.

The car wash opened last November offering a variety of car wash services.

“We look for under served cities to give a good highly technological car wash experience,” said Dwight Reed, general manager of all the Personal Touch Car Washes. “This plot of land fit. We spent $1.7 million to fix it up.”

Car washes include monthly plans. For $19.99 a car can be washed as much as twice a day.

“If you wash your car more than twice a month, you want to be on a monthly plan,” said Reed. “All of our washes range from $8 to $23.”

The monthly car wash special details include:

  • Sign up with any major credit card to be charge monthly.
  • Credit cards will be charged each month on the 30 day anniversary of your sign up date.
  • No contract – cancel or upgrade your plan at any time.
  • Electronic sticker makes it so you can drive through easily – no hassles

Car washes range from silver to platinum plus. Basic wash includes soap, water, tires and you can add under body, rain X, tire shine, foam, carnuba hot wax, a clear coat to give more of a shine to your car. Detail services are also available.

“We are doing great so far. The community seems to be receiving us well and we have a good group of employees,” said Reed. “I bet 95 percent of them are residents of New Britain.”

“Any investment made in our community is continuing to help New Britain grow. To see a company wanting to put millions of dollars into our city is a sign that New Britain really is the place to be,” said Mayor Erin Stewart. “We are grateful for the jobs they created and improvement in the neighborhood. It is beautiful.”

The car wash offers specials on gift cards on its website. For $80 you can buy a $100 gift card or for $42.50 a $50 gift card.

“We are very thrilled to have this here. From what was here, which wasn’t too bad, this is the cadillac of car washes. We have gotten a lot of good feedback,” said Bill Carroll, economic development director. “At night it looks like Yankee Stadium all lit up. It is nice and bright. We welcome them here.”

Tim Stewart, Greater New Britain Chamber of Commerce Director, agreed with Caroll on the importance of the new business.

“It is a great addition to our community,” Stewart said. “It’s great to see the renovations take place here. It looks really, really nice. We wish them nothing but good luck and will do our best to help market the business.”

The first location for Personal Touch Car Wash was in New Haven 35 years ago. Now there are 7 in Connecticut, 2 in Rhode Island and 1 in Springfield, Mass.

“The principal owners are from New Haven. It is not a franchise. It is one company with 10 locations. We are expanding. We hope to add three more this year,” said Reed. “Come on by and experience Personal Touch Car Wash were you will get a personal touch.”

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